Minerals™ Enamel Booster

Luis Lajous conceived the idea for creating the teeth whitening company, Beaming White, in 2007 while helping someone start a cosmetic tooth whitening kiosk. He was shocked at how expensive the professional teeth whitening lights and bleaching kits were. In addition, he also found that the few teeth whitening companies selling to non-dentists had no expertise. For example, they didn’t know anything about the science of teeth whitening or the engineering behind the bleaching lights. Consequently, the customer service he received from the teeth whitening companies was poor. He felt sorry for anyone having to deal with them because they wouldn’t answer questions truthfully and they only seemed interested in getting your money. Because of his background in engineering and business, Luis recognized a real need for a better solution. It was a chance to provide better quality, lower-priced teeth whitening products to entrepreneurs and beauty professionals that wanted to participate in the booming teeth whitening industry. Beaming White is now known worldwide as a leading teeth whitening company because of our very effective whitening products and fantastic customer service.